More than 10 million viewers watched Overwatch League’s opening week

OVERWATCH LEAGUE™ OPENING WEEK DRAWS MORE THAN 10 MILLION VIEWERS

Newly announced Twitch distribution deal drives an average audience per minute of 408,000 for the opening day broadcast

IRVINE, Calif.—January 17, 2018—The Overwatch League roared to life last week at the Blizzard Arena Los Angeles, with four days of intense competition between all 12 teams of the world’s first major global city-based professional esports league.Buoyed by a newly announced two-year deal with Twitch, the Overwatch League’s exclusive worldwide^[1] third-party digital broadcast partner, opening day drew an impressive average audience per minute of 408,000, and 280,000 for the week. More than 10 million viewers tuned in over the four-day period via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC, and Panda TV—not to mention the countless additional viewers at watch parties worldwide. On Twitch and MLG alone, the peak concurrent online audience of 437,000 hit during the highly anticipated day-one matchup between Dallas Fuel and Seoul Dynasty. In addition, tickets to Blizzard Arena Los Angeles were sold out for the entirety of opening week.

“We’re thrilled by the overwhelming response to the Overwatch League’s opening week of play,” said Pete Vlastelica, president and CEO of Major League Gaming (MLG). “But this is only the beginning. With more than 35 million Overwatch® players, the Overwatch League has the potential to become one of the most-watched leagues—of any kind—in the world.”

“Since we announced Overwatch League at BlizzCon 2016, we’ve been eagerly awaiting the day when the global competitive Overwatch community could come together under one banner,” said Nate Nanzer, Overwatch League commissioner. “Opening week was that coming-out party—for the fans, both in-person at Blizzard Arena Los Angeles and tuned in by the millions all over the world, and for the players, whose love for the game came through crystal clear.”

“We had high expectations for the inaugural broadcast of the Overwatch League on Twitch, given our platform’s passionate fanbase for Overwatch,” said Kevin Lin, COO of Twitch. “They really put on an amazing show and fans showed up en masse to support and celebrate Overwatch. Based on the response from the community, Overwatch League is off to a great start and we look forward to watching how the season progresses. This league demonstrates the power and potential of esports, and we’re thrilled to continue expanding our partnership with Blizzard.”

Viewers can tune in to catch all the action on Twitch, www.mlg.com, the MLG app (on iOS and Android), www.overwatchleague.com, and the Overwatch League app, which launched last week for iOS and Android. Blizzard gamers also can get easy access to the Overwatch League via a new Overwatch League tab in the Blizzard Battle.net desktop app.

The first season of the Overwatch League runs until June, with playoffs and finals scheduled for July. For the inaugural season, all regular-season games will take place at Blizzard Arena Los Angeles, a state-of-the-art live-event venue in Burbank, California, custom-renovated for Blizzard Entertainment esports events. Fans can purchase tickets to attend matches, which will be played each Wednesday, Thursday, Friday, and Saturday. A full schedule and information about ticket salescan be found at www.overwatchleague.com.

About the Overwatch League^™

The Overwatch League^™ is the first major global professional esports league with city-based teams across Asia, Europe, and North America. Overwatch® was created by globally acclaimed publisher Blizzard Entertainment (a division of Activision Blizzard—Nasdaq: ATVI), whose iconic franchises have helped lay the foundations and push the boundaries of professional esports over the last 15 years. The latest addition to Blizzard’s stable of twenty-one #1 games,^[2]Overwatch was built from the ground up for online competition, with memorable characters and fast-paced action designed for the most engaging gameplay and spectator experiences. To learn more about the Overwatch League, visit www.overwatchleague.com.

© 2018 Blizzard Entertainment, Inc.  OVERWATCH, OVERWATCH LEAGUE, BLIZZARD and BLIZZARD ENTERTAINMENT are trademarks of Blizzard Entertainment, Inc.  MAJOR LEAGUE GAMING is a trademark of Major League Gaming Corp.

[1] Not including China.

[2] Sales and/or downloads, based on internal company records and reports from key distribution partners

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future, including statements about the dates, events and features of the Overwatch League, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.