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Alliance/Horde Conflict

When is it time for a game franchise to move on from its original premise?

One thing I have been hearing for literally years at this point is the idea that Warcraft, as a franchise, is tied to the concept of conflict, or outright war, between Orcs and Humans, or the Horde and the Alliance, and that this cycle is instrumental to the success of the franchise and must be retained as part of the setting's core.

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