Blizzard has always worked to make World of Warcraft the best game possible — and sometimes that's meant borrowing features from elsewhere, from other games or from popular WoW addons.
There is in fact a reasonable amount of stuff to do at max level. So how come it doesn't feel like there is? Why do I, and so many other players, feel disconnected from the world that I just demonstrated is available to us? I think there are two basic problems at max level right now.