Red Thursday

Okay, so I have been inundated with ads hyping Red Thursday all week up here in Ice Station Canada. Since I am an aspiring Canadian citizen, I felt like I should at least try and figure out what Red Thursday actually is, and so far I can report that I have absolutely no idea. Is it a marketing scam created by legendary Canadian retail chain Canadian Tire? Possibly! Is it a ghoulish play on when doctors finally decide to perform life saving surgeries in a capitalist hellscape? Also possibly!