Every game has to think about its ludonarrative options -- the way its gameplay is used to tell a story vs.
Until I saw this video of the Overwatch voice actresses swapping voice lines, I didn't know that I needed to hear Symmetra say "It's high noon." Polygon recently got the voices of Symmetra, Sombra, Mercy, and Pharah together to say some of the most famous lines from the game, specifically the ones that their own characters would never say.
Great voice acting can elevate the game it's in to new heights.
You may or may not know Laura Bailey, but she's the voice actress behind Jaina Proudmoore in World of Warcraft. She's also been working in the industry since 2002's Bloodrayne (in which she voiced the character of Rayne) and in darn near everything since.