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Lore

Hallow’s End has a wealth of lore behind it — and Blizzard should use that as the foundation of an overhaul to the holiday

In my opinion, Hallow's End has been a casualty of the increasing hostility between the Horde and the Alliance since Cataclysm. In particular, the holiday suffers from two problems -- a tendency toward stagnation and a removal of its in-game cultural significance that renders it effectively meaningless.