WoW
Do you want a brain mount in WoW? Of course you do
The smartest looking mount in the history of World of Warcraft has just shown up again in the files for patch 8.1 -- and it has a whole new look.
If you were an NPC, what would you drop when players killed you?
No, it's not too early in the morning for a question like this.
Soon, you’ll be able to solo-queue for Legion LFR for mounts, toys, and more
Battle for Azeroth brought us many transmog and legacy loot changes, one of which was the ability to get full loot from all the LFR raids from previous expansions.
Azerite Armor revamp means we’ll get more (and better) Azerite pieces from Emissary quests
While everyone was distracted by Mike Morhaime stepping down as president of Blizzard Entertainment, World of Warcraft CM Lore took to the forums to announce improvements that are coming to the Azerite Armor system.
Officers’ Quarters: Handling players who tell you, the guild leader, how to run your guild
Greetings.
What’s your in-game “White Whale”?
That's me up there, sad that I don't have Invincible.
The customer fallacy: Why playing WoW isn’t like ordering a Big Mac
There's a fallacy I sometimes even find myself subscribing to, and it's that the people who play World of Warcraft are customers -- that we are engaged in a purely transactional exchange.
The complexities of gearing in Battle for Azeroth
This post was originally published just for our supporters, but now it's available to everyone.
Hallow’s End has a wealth of lore behind it — and Blizzard should use that as the foundation of an overhaul to the holiday
In my opinion, Hallow's End has been a casualty of the increasing hostility between the Horde and the Alliance since Cataclysm. In particular, the holiday suffers from two problems -- a tendency toward stagnation and a removal of its in-game cultural significance that renders it effectively meaningless.
Now that we have the schedule, what do you expect — or hope — to see at BlizzCon 2018?
Yesterday, we were treated to the official reveal of BlizzCon 2018's full schedule.



