Blizzard

Anyone following Wil Wheaton -- MC of this year's BlizzCon -- on Twitter already knows he spent yesterday at Blizzard HQ as part of his convention prep routine.

If you've noticed that Blizzard has stopped publishing novels during Warlords of Draenor, well, there's a reason for it -- Blizzard is now working with Random House to release novels for each of its settings.

With all the updates to Blizzard titles over the past month – The Grand Tournament expansion for Hearthstone, patch 2.3 and Season 4 for Diablo 3, Kharazim arriving in Heroes of the Storm, and patch 6.2.2 coming to WoW — Blizzard fans have some tough choices on their hands.

It's starting to be very cute at Blizzard these days.

Let's get the bad out of the way.

In advance of the Activision-Blizzard second quarter earning results today, the company has issued a press release that includes the number of active World of Warcraft subscribers in the second quarter of 2015: 5.6 million.

If you're unaware of who Bashiok is, well, here he is.

We covered Blizzard's SDCC exclusives, but now that their panel at the con is over (though the Warcraft movie panel is yet to come), what did we learn?

Looking for new Blizzard merchandise to add to your collection? Blizzard has just announced SDCC and other convention-exclusive swag.

If you had maxed out the number of friends you could have on your Battle.net friends list, you're in luck, because Blizzard has quietly raised the cap.