Maybe it's just because World of Warcraft is a 14-year-old game and Overwatch and Heroes of the Storm are much newer, but it feels like WoW could definitely learn a few things from its younger siblings when it comes to in-game holiday events.
In my opinion, Hallow's End has been a casualty of the increasing hostility between the Horde and the Alliance since Cataclysm. In particular, the holiday suffers from two problems -- a tendency toward stagnation and a removal of its in-game cultural significance that renders it effectively meaningless.
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